The Tanghulu Trend in South Korea: Sweet Delight or Bitter Aftertaste?

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In recent times, South Korea has witnessed a surge in interest towards traditional street foods, with Tanghulu—a candied fruit skewer originating from China—gaining significant popularity. This trend, fueled by social media platforms like TikTok and YouTube Shorts, has led to a rapid increase in Tanghulu vendors across the country. However, the craze has also brought about concerns regarding health implications due to high sugar content and environmental issues stemming from improper disposal of skewers.


Key points

  1. Tanghulu's rise in South Korea is largely driven by social media trends.
  2. The dessert's popularity has led to a significant increase in local vendors.
  3. There are growing concerns about health and environmental impacts associated with Tanghulu consumption.





The Tanghulu Trend in South Korea: Sweet Delight or Bitter Aftertaste?

1. The Meteoric Rise of Tanghulu in South Korea

Tanghulu, a traditional Chinese snack consisting of sugar-coated fruit skewers, has recently captivated the South Korean public. Its sudden surge in popularity is primarily attributed to viral content on platforms like TikTok and YouTube Shorts, where influencers showcase the making and tasting of this colorful treat. The visually appealing nature of Tanghulu, combined with the ASMR experience of its crunchy exterior, has made it a favorite among younger generations seeking novel and Instagram-worthy desserts.


2. Proliferation of Tanghulu Vendors

In response to the growing demand, the number of Tanghulu vendors in South Korea has skyrocketed. From bustling street markets to trendy neighborhoods, numerous stalls and shops have emerged, each offering their unique variations of the candied delicacy. This rapid expansion has not only provided consumers with easy access to Tanghulu but has also contributed to the diversification of flavors, with vendors experimenting by coating various fruits and even incorporating ingredients like nuts and chocolates.


3. Emerging Health and Environmental Concerns

Despite its popularity, Tanghulu's high sugar content has raised health concerns, particularly regarding increased sugar intake among children and adolescents. Reports indicate a 20% rise in diabetes cases within this demographic over two years, prompting discussions about the potential health risks associated with frequent consumption of such sugary treats. Additionally, environmental issues have surfaced due to improper disposal of the wooden skewers and sticky residue, leading to littering in public spaces. Some businesses have even designated "No Tanghulu Zones" to mitigate the mess associated with discarded skewers.




In short

Tanghulu's journey from a traditional Chinese street snack to a South Korean sensation underscores the power of social media in shaping food trends. While its sweet allure continues to attract many, it's essential to balance indulgence with awareness of health and environmental implications. As with any trend, moderation and responsible consumption are key to ensuring that the enjoyment of Tanghulu remains a positive experience for all.


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